Easton Unveils Haven Carbon: A 1450-Gram All Mountain Thoroughbred
April 02, 2010 / adminBuilt from the ground-up for Trail and All Mountain riding, the Haven Carbon wheelset relies on Easton’s exclusive Advanced Ballistic Composite (ABC) technology for incredible toughness and low weight.
(Scotts Valley, CA, April 2nd, 2010) In advance of the season opening Sea Otter Classic, Easton has unveiled a game-changing all-mountain wheel—the new Haven Carbon. Designed, engineered and manufactured by Easton in their wholly owned EMX composite factory, the Haven Carbon is feather-light and UST compatible, but tough-as-nails thanks to the use of an entirely new composite system—Easton Advanced Ballistic Composite.
Weighing just 1,450 grams per pair, the Haven Carbon is the lightest carbon rimmed, UST compatible allmountain wheelset on the market and features the first carbon rim designed exclusively for the rigors of rugged trail riding. The $2,300 Haven Carbon features a generous, 21-mm internal rim width that will accommodate tires up to 2.4-inches wide and is backed with a two-year, no-questions-asked insurance policy – a first for the bike industry.
“We designed Haven Carbon for the largest group of mountain bikers: Trail and All Mountain riders, people that have been waiting for a light, but tough wheel to call their own,” says Tom Larter, VP of Easton Sports. “We’ve designed the Haven Carbon from scratch just for the kinds of riding we all like to do and we’re backing it up with a no-questions-asked warranty. This one is a game changer.”
Haven Carbon rims showcase numerous industry-leading design and engineering features. They are made with Easton’s proprietary ABC (Armored Ballistic Composite) materials including HMPE (High Modulus Polyethylene), the product of choice for ultra-light body armor and other ballistic military applications. Proprietary resins provide the ABC composite with highly enhanced impact strength.
“We like to say that the Haven Carbon is the first wheel made for going ballistic because it truly does contain technologies designed for blast resistance,” says Kevin Franks, brand manager for Easton Cycling. The Haven Carbon rims are manufactured and tested in Easton’s wholly owned composite production facility, EMX, in Tijuana, Mexico, where cutting-edge technologies are combined with precision craftsmanship. Each Haven Carbon wheelset is then built by hand at EMX using Easton’s proprietary
acoustic tensioning and truing system.
The Haven Carbon will be available to consumers through independent bicycle retailers summer 2010
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About Easton Sports
Founded in 1922, Easton Sports, Inc. has always focused on the design and manufacture of innovative, high performance sporting goods equipment. Today, Easton’s bicycle division delivers a range of carbon and aluminum components and wheels to consumers that provide category-leading performance and value. In 2010 Easton Sports will supply wheels and components to the world’s best athletes in nearly every cycling discipline.
Media Contacts
Kevin Franks
Brand Manager
Easton Cycling
kfranks@eastonbellsports.com
Mark Riedy
TRUE Communications
415.302.2923
mark@trueoverdrive.com