Easton. Technology. Eastonology?
How We Get It Right
The advances in materials and processes that have cemented Easton’s reputation as a technology leader would not have been possible without a rigorous and costly research and development program. Beginning in our in-house laboratories, we use a range of specially fabricated fixtures and robots to test everything we make and the best products offered by our competitors. With the knowledge that comes to life in that process, we develop and test new concepts, the most promising of which we put back in or test lab, out on the road or trail and in the wind tunnel. If results are encouraging and we think we’re on the right track, we put beta versions of our product under the world’s best racers, including world road champion Cadel Evans of Team BMC. The marketing benefits of having someone like Cadel on our equipment is obvious to almost anyone, but the information we receive from a rider that experienced and exacting is the only way to know if we’ve gotten it right.